Reverse Engineering Commercials

BUD LIGHT – HACK JOB COMMERCIAL

VIDEO	AUDIO
1. Camera focuses on male host of the made-up show “Hack Job”.	Host says, “Welcome back to Hack Job!
2. Camera follows host as he introduces an excited couple, The Gilberts.	Host says, “Today, we’re with The Gilberts.”
3. Host stands in front of the camera with excited couple.	Host: “Are you ready to see your new kitchen”?
4. Camera focuses solely on the couple as they beyond excited to see their new kitchen.	Couple: Wife screams “Yes” very loudly!

Host: “Me too!!!!”5. The host and couple run past the camera towards the dining room. 6. Camera focuses on the host and the couple as they stand in the dining room facing the kitchen. The Couples eyes are covered by their hands.

Host very excitedly says, “Take a look!”

7. Couple removes their hands as they are motioned and told to do so by the host.

“Magical” music begins to play…

8. Camera pans to the kitchen, and then focuses in on a bucket of Bud Light on the counter in the kitchen.Couple: All excited, the husband yells, ‘Here we Go! It looks amazing!”9. Camera turns back to couple, and follows the husband as he runs towards the bucket of bottles in excitement. Wife is in the background questioning the host.

The wife says to the host, “You didn’t do anything. You just put BL on the counter.” The host responds by saying, ‘exactly.”

10. Camera spans the kitchen while text first reads, “Before”, and then ‘After”. The “After” shot now features the bucket of bottles on the counter.

Host says, “It totally opens it up…We gave it a fun vibe!”

11. Camera spans the kitchen as a party now ensues; featuring the camera crew, couple, and the host of the mock show.

Host then says, “Clearly this is a room everyone wants to hangout in.” Music begins to play.

12. Flash to iconic image of BL bottles.Narrator talks about BL…13. Camera focuses on host as he stands by a window in the home overlooking the backyard; where landscapers are pushing around cases of BL. Camera pans out.

Host yells, “The landscapers are here…Nice!!!!”

MILLER LITE – SKINNY JEANS COMMERCIAL

VIDEO	AUDIO
1. ML delivery truck door opens up.	Sound of truck door opening.
2. Man orders a beer at a bar. Man is in casual clothes within a casual bar setting. Another woman is directly behind him to the right. Some other people are in the background.	Man asks for a light beer, with no bar noise or anything in the background.
3. Camera pans to female bartender who holds up two options in the form of beer bottles, while looking the man directly in the eyes.	Bartender asks if he wants one with more taste or less taste.
4. Camera pans back to man looking at the ground, and then away, while eating bar nuts, uninterested, as the man doesn’t seem to care.	Man responds by saying “I don’t care.” while looking @ everything but the bartender.
5. Camera pans to bartender with sarcastic look on her face as she passes the bottle to the man.	Bartender responds by saying, “Kind of how your girlfriend doesn’t care your borrowing her pants.”
6. With a serious, but humorous look on his face, the man backs away from the bar with camera facing him. Man pauses and take a model-like stance.	Man responds by saying, “They’re skinny jeans…Pause…”They’re kind of in right now.”
7. Camera pans back to bartender, with another woman in view sitting at the bar; both stare down at the man’s pants in disapproval.	Bartender responds by saying, “They’re kind of not…”
8. Female sitting at the bar looks away, as the man awkwardly begins walking away, expressing how tight his pants really are.	Narrator chimes in and says, “Man Up, and choose a light beer with more taste. Grab a triple hops brewed ML.”
9. Flash to ML logo and advertisement	Narrator finishes…
10. Camera focuses on same man who now places a bucket of ML’s on the table at the bar, where a bunch of his buddies are sitting.	Setting is much louder with bar traffic and chatter in the background. The man’s buddies all greet him with “Hey!!!”
11. Man is looking up at the TV screens, while his buddies are staring at his ridiculously tight pants.	In a serious manner, the guy asks if the score is still 21-32. One of his buddies responds buy saying, “Yea, just like your jeans size.”
12. Camera pans out as the buddies poke fun and laugh at his situation.	All the buddies at the table laugh hysterically at the joke. The man sarcastically laughs at the situation, as well.
13. ML delivery truck door closes.	Sound of truck door closing.